The project journal

Creative ideas.
Out on the road.

A closer look at how mobile spaces become brand experiences. Explore event-truck concepts, discover creative details and follow new project stories as they’re published.

Estée Lauder mobile showroom shown on Unicom Singapore’s website
Selected fleet example · Unicom Singapore

Month by month

New project stories

Campaign ideas, creative execution and practical takeaways, organised by project month.

Monthly journal

The next chapter starts here.

Dated project stories will appear here as they are published. In the meantime, explore selected creative examples from Unicom’s fleet galleries below.

Explore creative examples ↓

Creative inspiration

Selected projects

Real examples from Unicom Marketing’s public fleet galleries. Project dates are not stated here, so these examples are not presented as recent or part of the monthly journal.

Benefit branded event truck with visitors at an activation

Malaysia / Event truck

Benefit mobile brand experience

An open-sided branded space brings product displays and face-to-face interaction together.

View the Unicom source
Estée Lauder My Shade My Story mobile showroom and display area

Singapore / 15-foot truck

Estée Lauder mobile showroom

A mobile showroom extends the experience beyond the vehicle with a coordinated outdoor display.

View the Unicom source
Marigold HL branded compact sampling truck

Malaysia / 10-foot truck

Marigold sampling truck

A compact branded vehicle creates a recognisable point for a product sampling activation.

View the Unicom source
Vespa branded event truck with an extended stage

Malaysia / 20-foot truck

Vespa mobile showcase

An extended stage opens the vehicle into a prominent product showcase.

View the Unicom source
Clarins branded event truck with a raised LED screen

Malaysia / LED truck

Clarins LED event truck

A raised screen pairs campaign visuals with a physical branded experience below.

View the Unicom source
Freshjoy branded PopSpace with visitors beside the activation

Singapore website / PopSpace

Freshjoy PopSpace

A compact pop-up structure creates a welcoming, clearly branded space for visitors.

View the Unicom source

Photography: Unicom Marketing Malaysia and Singapore. Each example links to its source. Client marks belong to their respective owners.

From inspiration to activation

What could your next
roadshow look like?

Choose your local Unicom team to discuss your market, vehicle options and campaign brief.